A Biased representation of our wine industry

Sifting through the maze of industry hype, the writing on the wall by self proclaimed wine critics, or just opening a industry magazine leaves one dazed and confused, This one is saying that, the other saying this, its a hot mess I tell you! Having worked in the wine industry for 15 years and being a consumer myself know there is a lot of smoke and mirrors surrounding most of what goes on, one would think that the industry governing body would put a stop to it as it erodes the integrity of many brands lying vulnerable due to the clutter from every so-called authority who has an opinion. I do believe that this kind of conducted business has placed a huge wedge amongst the interested parties, The SA wine industry has suffered a huge blow and financial down turn due to the ressesion and marketing shortfalls along with escom hikes etc, when will someone step up and take the reins? Perhaps when it is too late? I hope not! Its time this industry stands together, united in a long term solution that will carry our brand industry to the consumer, Having one of the largest wine groups in SA has taught me one thing, people in general are confused as to what wine is all about, there needs to be some type of elementary understanding and this needs to come from a united industry, as with anything in life, if the industry isn't united, the consumer will follow the same trend, It seems that its each man to him self, a poor representation at most,who cares about all the hype anyway? its old school marketing tactic, If a wine tastes good, drink it!

Peter.